Apple Performance in 2014 Compared to 2013 - 275 Words

Apple Performance in 2014 Compared to 2013 (Essay Sample) Content: NameCourseTutorDateApple performance in 2014 compared to 2013Apple is one of the leading electronics companies in the world and has had a sustainable rate of sales and revenue for the last two decades. However, the company experienced a significant downturn in sales in 2013. Its share price fell by 8% due to low iPhone sales and weak revenue forecast. The poor performance raised concerns among investors about Apples ability to grow revenue in emerging markets (Crum 2). This is beside the fact that the smartphone market was reaching its saturation point in the United States. Furthermore, the situation was worsened by China Mobiles decision to start offering iPhones. In addition to the iPhone, the firms Seagate Technology experienced an 11 % decline in share price. Nevertheless, Lexmark International, Apples printing technology company, was a notable gainer in 2013 (Crum 4). Although Apples shareholders were concerned about iPhones failure in emerging markets, a section called upon the firm to return more cash to them through stock buybacks or larger dividend payment. In 2014, Apple became the first public company to post the biggest quarterly profit of $18 billion in revenue (Apple 2). After a disappointing performance in 2013, Apples iPhone sales were higher than most analysts expectations. The demand for Apples iPhone 6 plus larger screen helped to boost profits as well as increased Apples profit per product from 2% to 39.9%. In the U.S. market, Apples share price increased by more than 5% after the market had closed.Its impressive performance in 2014 was attributed to a significant shift towards the untapped potential of the Middle East and China (Apple 5). By producing a strong line-up of devices designed for the emerging ...